Our Mission
Everyone has the right to healthy food.
Helping people make healthy changes is the reason we get up in the morning. We love being able to give people all-natural, minimally processed foods that are free of highly refined sugars, artificial additives, and preservatives. Because when we eat well, we feel well.
Hmmmm....
I will try all/mostly natural foods when the opportunity presents itself though I know that I have ingested enough "fake foods" and preservatives to mummify me. Kashi mystifies me though. Above is their mission statement taken directly from their website. They tout the benefits of their product ingredients but did you notice the one very important factor that is missing? Yes folks, that would be: taste. The taste & texture of food is what draws us to a food. Very few people, I believe, will eat something solely because it's good for you (except Kevin, I wonder about him). I love, love, love their Heart to Heart cereal. Great flavor but looks strangely like cat food, same shape & size. So I figured if I like one of their products, I would like more. I have recently discovered that comparison is like playing roulette.
You see, when I leave the gym I have an hour ride home during which I am starving. I will usually eat a cereal or granola bar to hold me until dinner. I chose these items because I can buy a box to leave in my car know that they require refrigeration and won't rot in my car. They are convenient and serve a purpose. I noticed that Kashi makes TLC Chewy Bars in Peanut Butter. They offer 4g of fiber & 7g of protein. Sounds good so far right? Let's talk about texture. These were like biting into very stiff, old Styrofoam. The actually snap when you try to break off a piece and break into a powder. The flavor was equal to cardboard without the nasty aftertaste (I'm a nail biter so yes, I know what cardboard tastes like). The worst part is, I had another 50 minutes in car to seethe about this product & no, it didn't really help with the hunger.
